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Product Detail Page Personalization Next Practice
The Product Detail Page is arguably the most important page during the shopping experience. It’s the point where a shopper gathers information on a product, begins deliberating a purchase and...
View ArticleDriving Conversions Through Branding
Branding plays a cruical role in driving loyal repeat customers and encouraging first time shoppers to make a purchase. Since so many shoppers (56% of total online shopping) are doing research before...
View Article2011 Holiday Shopping Increases by 30 Percent Over 2010, Reports iGoDigital
Top 500 Retailers report an uptick in traffic levels, sales and consumer spending over previous years(Indianapolis, Ind. – January 24, 2012)– The U.S. online retail industry experienced strong growth...
View ArticleThe Importance of eCommerce Branding: Takeaways from 2012 Internet Retailer...
The 2012 IRWD conference covered many different topics ranging from site design to e-commerce personalization. Here are some of the highlights and key takeways from presentations made by some of the...
View ArticleiGoDigital to Present Personalization and Segmentation Strategies at the 2012...
John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails(Indianapolis, Ind. – April 6, 2011)–...
View ArticleSelling the Why
"WHAT DO YOU DO?" Since I started at iGoDigital, I have heard this question more times than I can count. First it was my family who wanted to know what I did at my job and by extension what iGoDigital...
View ArticleiGoDigital Devours The Big Apple
A targeted group of eRetail executives gathered in the middle of New York Times Square to discuss some of the most pressing topics of 2012. Without a predetermined agenda, the retailers were able to...
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Learn why 80% of your shoppers could be leaving your eCommerce site
Have you ever had a shopping experience that began like this: (I'll use shoes since they're my favorite thing to buy) Step 1: Enter Keyword - Me: "Boots" Step 2: Wait for Page to Load - Me: "hum,...
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Learning from Ecommerce Experts - Shop.org OMW Takeaways
The Shop.org Online Merchandising Workshop is arguably the most advanced content you will find at any eCommerce industry event during the year. It’s a packed house of visionaries with similar...
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Saved by the Bell: Make the Most of this Back-To-School Season
"Time flies when you're having fun." For many, that may just define how their summers have felt and sure enough, it is already nearly August. While students of all ages are acutely aware of what this...
View ArticleBeyond the Buzz: What Personalization Really Means
Have you ever noticed all of the buzz words flying around today in the eCommerce Industry? Words like: Optimization Big Data Behavioral Targeting Personalization Retargeting Strategy A Double-Edged...
View ArticleMerry September! - A 2012 Holiday Outlook
You will hear two different sentiments starting around this time of year..."...are they serious? It's only September!?!"...or..."It's almost the end of September and how are we going to get everything...
View ArticleMove the Needle: Tying the Knot
You may have noticed by now, that "Moving the Needle" closely resembles the path that a relationship takes. No, it's not a coincidence - we are selling to real human beings after all. After courting...
View ArticleWhat Black Friday and Cyber Monday Can Tell Us About the Future of Online...
The excitement and shopping frenzy of Black Friday and Cyber Monday are behind us now, and the holiday shopping season is in full swing. After much speculation and a slew of predictions on how the...
View ArticleBecome a “Personal Shopper” This Holiday Season
The holidays are meant to be merry, but when it comes to online shopping, consumers can get lost in the sea of products offered and the many offers and deals available. How can you ease the stress...
View ArticleIncreasing Shopper Engagement from Homepage to Shopping Cart
With so many competitors just a click away, online retailers face a variety of challenges when it comes to engaging and keeping shoppers. Backed by robust personalization solutions, like a product...
View ArticleGuiding Customers to Exactly What They Want
Understanding customers’ needs is a challenging mission for any business owner. Add to that the factors affecting consumer decision-making in online shopping environments and the task becomes even...
View ArticleResolving to Remember Your New Year's Resolutions
It's been just over a month since the New Year, so how are your resolutions holding up? If you're struggling, don't worry—you're in good company. According to a recent study, only 8 percent of people...
View Article2013 eCommerce Trends to Watch
Despite economic woes and a lingering wariness of online shopping, 2012 was a successful year for eCommerce retailers. More and more consumers are choosing to shop online. In fact, a recent...
View ArticleMaking a Love Connection with Valentine's Day Shoppers
It's almost time for what many people consider the most frightening holiday on the calendar—and it isn't Halloween. Valentine's Day is one of the most high-stakes days of the year, and it's easy for...
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